Email and event marketing
Email and event marketing are useful tools in the challenge to win and keep existing clients in a tough market. There are a number to choose from like constant contact and vertical response, each having their own set of features and benefits and well as cost points.
One of the great advantages is the ability to reach out quickly and efficiently to your customers or stakeholders about news, special offers and new products or services. Content, design and frequency of sending are important factors when using these tools and the top email tools give lots of flexibility. The main issue with emailing and emailing solutions is the need to avoid spamming and all providers make these rules quire clear so it’s worth getting familiar with this area so you don’t breach any rules and have a campaign stopped or your email account suspended or worse cancelled.
Another area where these solutions can give great results is integrating these with shopping carts or newsletter registration on your website so that you can automate aspects of your marketing and communication process leaving you to focus as a business on doing business.
Webefficient have chosen to work with the two main providers: Constant Contact and Vertical Response as they offer great functions and flexibility together with competitively charges services.
Resource
Constant contact
http://search.constantcontact.com/email-marketing/index2.jsp
http://search.constantcontact.com/learning-center/index.jsp
Vertical response
http://www.verticalresponse.com
http://www.verticalresponse.com/resources
Services Provided
- Scoping and defining your job
- Design
- Development and integration with websites and shopping carts
- Guidance on how to get the best use for email solutions for your business needs
- For our web development services, we offer:
- 1) Web 25.
- 2) Discounts for technical resource and customisation work where there is a hosting contract in place.
- 3) Discounts are available for nonprofit organisations.
Key Benefits
- Boost customer communication
- Lower your marketing costs
- See results immediately
- Get a professional look and maintain your brand
- Develop and grow your business through referrals
- Learn who opens, clicks, and forwards
- Amplify your message with Social Media
- Target your customers directly
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